The Lure of a Private Exclusive Listing
Spring is the busy season in Real Estate. It is when most homeowners start reaching out to agents and getting their homes prepped for sale, as well as when buyers start browsing online for new homes. If you are thinking about putting your home on the market, you might hear about a selling approach called “private exclusive” or “private sale”.
It sounds appealing, but does it serve you as well as a sale on the open market? Here are the myths and facts:
Due to a lack of inventory, we are currently in a seller’s market. Buyers are ready to pounce on new listings, so why would it be in your best interest to hold your home back privately and not for all to see? A recent study even showed that sellers lost out on over $1 billion in the last two years as a result of selling privately. If your goal as a seller is to maximize your sales price, then publicly marketing your home on the MLS is often the best option to reach that larger audience.
That said, there are some circumstances where a private sale may be more convenient or strategic for a seller under specific circumstances. A few examples are:
4. If the property has limited showing availability.
While some agents focus solely on private listings, our team at Key Group of Cummings and Co. Realtors is able to evaluate each client’s goals and strategize the best sales approach for your unique needs, whether that is a home that’s sold on the open market or one that’s listed privately. Our goal is your success and getting you the most desirable and best offer for your property.
